For all of the celebrity cameos (Lenny Kravitz! Matthew McConaughey! “Saturday Night Live’s” Alex Moffat!) and hopeful downtown San Francisco restaurateurs and hotel operators, Dreamforce — the titanic conference held by corporate tech giant Salesforce — is a pain in the rear for nearly everyone else in San Francisco, tourists and residents alike.
Beyond the clogged roads and sidewalks in downtown San Francisco, Dreamforce makes explicit Salesforce’s domineering presence in the city. Not only does it take up massive physical space; for a few days a year, it proves to be a massive imposition for everyone else living in, working in and visiting downtown San Francisco.