Despite the gloomy atmosphere that currently reigns within the crypto industry, players in the sector intend to take advantage of this game activity to distinguish themselves and gain new users.
In addition to an advertising war between different companies in this sector, the World Cup can also be an opportunity for the general public to forget the bad news of this year and to -familiarize new people with some of the world’s technologies. .
Fan Tokens
Fan Token is a digital token for fans of a team. This concept invented by Socios.com and developed on the Chiliz blockchain allows anyone to support their favorite club and/or country.
By holding a Fan Token, you can participate in some team decisions such as deciding the design of captain’s kits and armbands, voting for season goals, naming new facilities and other issues. which they did not have before. say.
In addition to participating in certain decisions, fan tokens also allow you to unlock VIP rewards and access exclusive promotions.
The Chilliz blockchain has already attracted more than a million users and Socios has already managed to convince some famous teams such as PSG, FC Barcelona, AC Milan, Manchester City or even countries such as Argentina or Portugal.
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NFTs
Every World Cup is also a perfect opportunity for people to collect Panini cards or other related items.
With the development of blockchains and the democratization of projects like Sorare, there is a good chance that this enthusiasm will now take place digitally. The world of football has always been very interested in crypto-assets, and recently the Ballon d’Or 2022 even received its trophy in the form of NFT.
Although tickets have not yet been issued on the blockchain, it is therefore not surprising to see many initiatives around NFT during the World Cup in Qatar and subsequent sports competitions.
And it will happen this year. For example, Sorare plans to release a free Global Cup ’22 event or the Budweiser beer brand decided to launch a special collection of NFTs for this event. FIFA also unveiled four Web3 games to entertain football fans and try to better engage them during the FIFA World Cup.
Algorand
Founded by Silvio Micali, winner of the Turing Prize and former professor at MIT, Algorand is a blockchain created in 2017. This blockchain is based on a Proof of Stake consensus model and aims to solve the trilemma of blockchains: scalability, security and decentralization.
Little known to the public, Algorand recently announced an official partnership with FIFA.
Algorand will therefore benefit from this partnership to have strong public exposure and allow FIFA to “enhance its digital heritage strategy”. As part of an agreement covering sponsorship and technical matters. Through this partnership, Algorand will benefit from the visibility of the Football World Cup while Algorand will offer FIFA its technical expertise to become FIFA’s official blockchain platform and offer many solutions such as the blockchain wallet or Fifa + Connect, a NFT platform that allows supporters to collect “moments” of the event.
Under 80% year-on-year, the World Cup may allow the token to recover and the blockchain to gain new users.
Despite the criticisms made by some people about the 2022 edition of the World Cup in Qatar, brands continue to invest heavily in this event and despite a bad climate for crypto-assets , the world cup may allow some projects to gain visibility and maybe see more. their price rebounded.