The American operator led the French group in choosing a price list that has not been seen in 15 years of presence in Mali.
After Senegal and Côte d’Ivoire, Orange was pushed to its limits in Mali. The local mobile money service has decided to reduce its prices by…. 1%
It was a total surprise to the Malian customers who still couldn’t believe it. Except that the subsidiary of the Orange group is facing pressure from a feared rival: Wave.

For more than two months, the American company has been investing in the Malian market. Resellers, Masters, wholesalers join the Wave in weeks. An entry into the market that ended worried Orange Mali, given the great support for Wave in the weeks.

Suffice it to say that the adoption of the 1% rate of Orange money has only one winner: the Malian clients.