We talk a lot about the Metaverse, but do we care enough about what people around the world think about it?
Ipsos timely published a study on the subject. Held in 29 countries in April and May involving 21,005 adults, it provided some very enlightening lessons.
52% said they know the subject of the metaverse and 50% have a positive opinion on augmented reality and the possibilities it offers for everyday life.
Differences between rich and poor
However, the views are very different.
– between developing countries, which are more favorable, and rich countries, which are more reluctant.
– within the population, men, people under 35 and people with higher education have a more favorable opinion.
In France, the feelings are favorable at 31% against 26% in the United Kingdom, 42% in the United States and 78% in China.
Important sectors
The entire population believes that the metaverse and VR apps will have a concrete impact in the next ten years and especially in the following sectors:
- virtual teaching / training (66% think that worldwide compared to 46% in France)
- entertainment (64% versus 49%)
- working conditions (62% vs. 41%)
- gaming (60% vs. 44%)
- socializing (59% versus 39%)
- health (59% versus 46%)
More fear than good
An Axios Momentive study conducted in the United States in March of 2,553 adults, a relatively reluctant country compared to the world average, showed that Americans are more fearful (32%) than enthusiastic (7%) but the majority (58%) is neutral.
The metaverse: not really hype in the homeland of big tech!
For more:
Discover our trend book “connected commerce, the abundance of possibilities” and especially one of the 7 trends found there: “The chaos of the metaverse” (public Feb. 2022)
Metaverse claims to triple social app downloads
Luxury brands and metaverses: joining an existing environment or creating your own virtual space?
Patrick Heneghan: Snapchat, data, the metaverse (interview)
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Photo by Lucrezia Carnelos on Unsplash