The events sector is a privileged sector to observe the impact of the metaverse. Find out how this new technology trend will change events, whether in person or virtual.
Events are meant to connect attendees in a shared and meaningful experience. As technology advances, it offers new ways to create, shape and access these shared experiences. After all, technology is an integral part of events and always will be. To that end, how will the emergence of the metaverse change the events industry?
What does the metaverse mean for the event industry?
The metaverse manifests itself as the next evolution of the internetan Internet that is formed and where Internet users can enter and move around.
But in the context of events, the metaverse consists of a digital space where participants present themselves in the form of a personal avatar. They have the opportunity to move around, interact with other participants and finally create their own experience.
So the corporate metaverse immerses participants into a personal virtual universe. This is in contrast to traditional virtual events where all attendees see the same video feed on their screen.
Find out how this trend is affecting organizers and attendees.
Taking event experiences to the next level
3D digital spaces are a major part of the metaverse. Thus, virtual events using the metaverse promise to be possible more attractive and charming.
Instead of a series of streaming presentations and Zoom calls, virtual events can offer attendees a space for exploration and interaction. This is especially about big events like product launch where several speakers or attractions can be used simultaneously.
L’accessibility is one of the main benefits that event organizers can get from the metaverse. The latter can create events with an unlimited number of rooms and locations so that participants can attend events or interact with other participants seamlessly.
Instead of a series of online sessions, virtual events offer attendees a 3D or holographic space they can explore and where they can interact.
The public is a visible part of the event
In addition, the metaverse is changing the event industry not only for the organizers, but for the attendees themselves. Actually, this technology promotes encounters in a virtual worldwhere everyone can express themselves openly and enjoy the 2.0 experience.
Meeting the audience creates a sense of community activity environment and encourages active participation, which is often lacking in virtual events. For example, participants can approach a speaker and ask for advice or simply chat with him, even if he is on the other side of the world.
In addition, the organizers can use NFTs as entry tickets events or as proof of participation.
However, for promote an event in the metaverse, it requires more effort compared to a simple virtual project. It is necessary be more strategic and creative. This solution provides a secure and decentralized way to prevent ticket forgery.