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While NFTs are in the middle of crypto winter, Mattel launched its Flow marketplace

Posted on December 5, 2022

Brands in 3.0 mode – This giant toy built in 1945 is deeper than non-fungible tokens (NFT)with a new platform that will allow the company to promote its brands on the web3.

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New NFT platform: rolling for Mattel

In a press release dated November 21, Mattel announced the launch of its NFT market of Mattel Creations, to develop its activities in digital collectibles. The platform is built on the Flow blockchain.

The American company Mattel is one of the largest toy manufacturers in the world, and has proprietary rights of well-known brands such as Barbie, Hot Wheels, Matchbox, UNO, and Fisher-Price.

Mattel’s NFT Marketplace is intended for the general public. Its users cannot have cryptocurrency is not required, to buy. Hot Wheels NFT Garage Series 4, set for release on December 15, is the first collection of Mattel Digital Collectibles to be sold on the platform.

Seen the year 2022 the breakdown of monthly trading volume on major NFT platforms. Although the context is thus unfavorable in the sector, more and more companies are still adopting NFTs. So they want to take advantage of the opportunities offered by web3, in terms of additional income and expansion of their current offers.

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