Nike launched a NFT-platform aims to unite all of them beings virtual. Now in beta, . SWOOSH will soon offer a premiere collection of tokens.
Nike accelerates in part NFT with the launch, in beta version, of a new platform called . SWOOSH.
.SWOOSH is the site for all of Nike’s virtual creations. Nike’s virtual creations are typically interactive digital objects (such as virtual shoes or jerseys) that can be worn as wearables in video games or other immersive experiences,” the US sportswear maker explained in a blog post.
Before issuing his first collection of . SWOOSH, Nike said it wants to educate its customers first. In December, the platform will thus offer ” educational challenges “. It will start offering the first digital goods on the blockchain polygon from January 2023.
Finally, Nike wants to make .SWOOSH “a house” that allows its community to buy, exchange but also ” co-creation “at virtual products.
” It’s true. Some of you will be lucky learn how to create virtual creatures which can be worn in video games and experiments. And, for a select few creators who win our community challenges, you can earn royalties on the virtual products you create with us.
Nike really dived into the NFT ecosystem last year with the acquisition of the famous studio RTKFT. The comma brand, which launched a first collection of sneakers in a digital version last spring, has now over $180 million in revenue thanks to the non-fungible token, according to VogueBusiness. Rivals Adidas and Puma won $11 million and $1.3 million, respectively.
We are shaping a marketplace of the future with an accessible platform for those curious about Web3. In this new space, the community . SWOOSH and Nike can create, share and enjoy together,” commented Ron Faris, CEO of Nike Virtual Studios, in a statement.