Sony aims to add games to movies, music and games as a new central pillar of the entertainment business. So the company got tech companies to help it create 3D content for the metaverse.
Sony is aiming for metaverse gold. In fact, this company recently acquired all the outstanding shares of Except for Sports. This Dutch startup uses 3D animation to create content from actual sports games or game data.
British society Hawk-Eye Innovationswhich specializes in the field of computer graphics for sports, manages the purchase of Beyond Sports. Sony bought Hawk-Eye in 2011. Hawk-Eye technology has become invaluable in the world of sports. We use his camera systems more than 20,000 games and sports games every year, in more than 90 countries.
However, its technology has limitations. In Europe and the United States, 3D animated video content that can be enjoyed in any view after a sports event is popular. But the 3D data compiled by the Hawk-Eye system from its many cameras has been proven not accurate enough for that.
Sony’s latest acquisition covers this weak point. Beyond Sports technology can transform even incomplete game data in full 3D animation, using his knowledge in the field of sports sciences. The National Football League and the National Hockey League have used it successfully.
Sports tech companies are now under the Sony umbrella, including the British company Pulse Live which was purchased at the same time as Hawk-Eye, will cooperate to provide end-to-end sports data services.
Hawk-Eye’s camera system records game data and Beyond transforms it easily in 3D content. Pulselive, which creates and manages the official websites of sports organizations and teams, will receive the content immediately. By offering Beyond’s 3D content on Pulselive sites, Sony hopes create a new type of virtual sports platform.
In recent years, Sony has shown a clear interest in the world of sports. In 2021, he joined forces with the English Premier League football team City of Manchester as part of an experiment to recreate the team’s stadium and players in the metaverse.
CEO of Sony, Kenichiro Yoshidavalues the metaverse as a living space where people can share time and space, saying that “the essence of entertainment is living”.