We went to the edition of the Cannes Film Festival that took place from May 17 to 28, 2022. Cointribune took advantage of this event to discover new projects. So in a relaxed atmosphere we offer you an interview with the founders of the project as well as a detailed article about it.
From paper to digital. L’OFFICIEL makes his virtual debut by claiming the first land in the metaverse The Sandbox. This project is part of the company’s centenary celebration, which the magazine wants to mark with a white stone. But more than that, L’OFFICIEL is convinced that the metaverse has the potential to radically change the world of fashion.
L’OFFICIEL, now a hundred years old and always at the forefront of the latest trends, decided to enter the metaverse. The fashion magazine has signed an agreement with The Sandbox to make this transition to virtual reality a reality. L’OFFICIEL bought its first estate, christened Fashion Dune. The latter will serve as a podium to showcase new fashion collections to users. The estate will also include a digital theater to present the magazine’s 100-year history through fashion and culture exhibitions.
True to its avant-garde image, the magazine bets on an attractive lunar landscape for its virtual universe. An absolutely beautiful collection of the most emblematic covers of the magazine in its hundreds of years of existence wear it. Fashion Dune was created by Benjamin Eymère (Chief Metaverse Officer of AMTD parent company), as well as Arthur Madrid and Sébastien Borget (founder of The Sandbox). The project, which was announced in May, should be launched in September.
In a friendly atmosphere, discover our interview with the founders of the project during the edition of the Cannes Film Festival 2022.
Fashion Dune is part of a series of Web3 project initiatives. Publication of an issue entirely dedicated to the metaverse in June, organization of virtual and IRL events (in real life) exclusives, launch of wear No Dogami NFTs released… L’OFFICIEL sees big things for “will be launched in the future“, in his own words. The magazine wants to rethink the sharing of content through the metaverse. It also and above all seeks to offer an interactive and immersive experience to its community.
Immersion is the essence of the metaverse. But even more, this technology allows customization to the highest degree, each user has access to their own experience, offered by the brand. Another area is the gamification of the experience, which is already part of the daily life of millennials and Generation Z. This interest will increase to a crescendo in the next 10 years. The metaverse and gamification clearly represent a new stage in the evolution of the fashion industry.
The virtual service of the real
L’OFFICIEL bets on the metaverse and the way in which the border between the real and the virtual is eliminated. And it works for him on many levels. Immersive experiences of this kind allow, among other things, to create more engagement. The metaverse also offers consumers opportunities for discovery. Technology presents itself as a key incentive to discover the magazine from another angle through this 3D parallel world.
By collaborating with The Sandbox, L’OFFICIEL is one of the companies anticipating the amazing change that the metaverse is causing. In general, the idea is to extend the physical presence of brands into three-dimensional virtual spaces. The magazine allows its community to move seamlessly between virtual and physical environments, contributing to retailers’ omnichannel approach.
L’OFFICIEL sees the metaverse as the next platform for sharing and collaboration. The magazine leads consumers through completely redesigned experiences. Although the metaverse is still in its infancy, the innovation and intrigue created by the ecosystem is enough to pique the user’s interest. Taking advantage of this technology makes it possible to create a stronger reputation and privileged relationships with consumers. The revolution in the fashion industry continues.
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Cointribune’s editorial team unites their voices to express themselves on topics specific to cryptocurrencies, investments, metaverse and NFTs, while trying to best answer your questions.