Hardware wallet manufacturer Ledger aims to put together a world-renowned collection of NFTs. In addition, the company has also created an internal working group as well as a non-profit fund to help artists.
The Ledger gathers a collection of NFTs
Apart from its activity related to hardware wallets, The Ledger has diversified its activities this year, through non-fungible tokens (NFT). In June, the French unicorn already unveiled its NFT market, but Ledger now wants to participate more in this industry, in particular. through the digital art collection presented last week:
NFTs are changing how art and culture are created, stored and exchanged.
with @ArtBasel Miami, we are proud to introduce our corporate NFT art collection that we have established this year, along with various initiatives to support NFT artists. https://t.co/Kb8I7PuYOA pic.twitter.com/1eIvS1LQvJ
– Ledger (@Ledger) December 1, 2022
This collection of digital works refers to be a reference in the world by bringing together the creations of well-known and emerging artists, to help democratize NFTs among the general public.
Jean Michel Pailhon, the chief curator of the Ledger NFT Art collection, saw the NFTs the next big art trendwhich takes particular point in comparing the influence of the Beatles in the 60s or rap in the 90s:
“Also, we believe that the 2020s will be remembered as the decade of NFTs, igniting a century-long trend of mass adoption of digital art. In 2030, NFT artists will be among the most popular and successful contemporary artist. »
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Create a fund and working group
Besides the NFT collection, Ledger also announced other new features on the subject. One of them consists of to a non-profit fund to help artists. Although the budget for this fund has not yet been announced, it will focus on logistical and financial support, as well as on-destination mentoring.underrepresented communitiesto allow them access to this industry.
If not, a work group also created within the company with, among other things, the purpose of promoting the new Ledger Market.
While the NFT market is also suffering from a market downturn, the technology as such is not very good and art is just one of the many areas where it brings more value. Now it remains to be seen if Ledger will be as successful in this part of the ecosystem as it is with as much knowledge as its original core business.
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