Swiss luxury watchmaker Hublot is making its debut in the metaverse. The LVMH-owned brand opened its “Hublot Loves Football Metaverse Stadium” to celebrate the 2022 FIFA World Cup in Qatar, which it sponsors as the official timekeeper.
The virtual arena, in metaverse photorealistic spatial.io, designed by architecture firm MEIS. It is inspired by the silhouette of an electronic watch big bang recently launched by Hublot. And this is the largest area built in the Spatial metaverse to date.
the stadium with 90,000 spectators equipped with a kilometer long equivalent hall and a media wall. It features visuals from the Hublot Loves Football campaign, linked to the FIFA World Cup. In addition, it has brand ambassadors, such as the French international striker Kylian Mbappe. It can be accessed through mobile and desktop apps or an Oculus headset.
“At Hublot, innovation drives everything we do,” said Hublot CEO, Ricardo Guadalupe. “We decided to explore this new space. In fact, we thought it was the right time. And this technology has so much potential for our brand “.
Except you are one first metaverse for Hublot, spatial activation also provides insight into marketing direction. To date, brand campaigns have typically involved print, digital, social and out-of-home advertising mediums. Going forward, however, it is likely that strategies will pick up a metaverse dimension more.
The Hublot stadium, the start of a new adventure in the metaverse
According to Guadalupe, the goal of Hublot loves the Football Metaverse Stadium is to bring artists, athletes and brand awareness to customers in a new way.
In this space, the Ready Player Me avatars can be animated with the user’s own popular photo many possibilities for interesting interactions.
In the future, the “Hublot Loves Football Metaverse” stadium will function as a hybrid space sport, artistic and digital events. According to the brand, more Web3-related announcements are in the works. “It’s just the Hublot stadium start a new adventure in the metaverse,” said Guadalupe.
There is a real synergy between sports and the Web3 philosophy, because both are very community-oriented. “The sports industry, more than any other, has the opportunity to popularize the metaverse “, agrees Julien Keller, co-founder of the experiential metaverse The Society, which will soon be launched.
“The immersive and interactive experiences match what the fans are looking for. They allow stronger emotions and a better connection between them and the athletes”.