The Fiat company, through its parent company Stellantis, recently deployed a metaverse dedicated to its vehicles. More than a simple three-dimensional exhibition, the Italian manufacturer wants to promote its models through an immersive virtual experience.
Fiat has deployed its first store in the metaverse
The Stellantis group, parent company of the Fiat car company, recently rolled out its first store experience in the metaverse.
The Italian manufacturer wants to dedicate its virtual exhibition space to different car models to offer a new experience to its customers.
Developed in collaboration with Touchcast and Microsoftthis area allows customers to observe, from their homes, the interior and exterior of the vehicles displayed in three dimensions.
Plus, they can change car color, change interior styles, or get technical information.
In addition, the presence of a virtual advisorattached to a real person, giving customers the opportunity to ask their questions while improving the commercial efficiency of this experience.
Fiat’s virtual showroom, with a show model and advisor
This metaverse is thought of above all as a marketing space, the latter should be accessible to as many people as possible with our everyday technologies. Because of this, no VR hardware or special tools required to participate in the experiment.
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Maintaining human relationships through digital
while the metaverse gradually intervenes in different fields of activity, the tools developed in this sector are still in their infancy.
However, for Olivier François, CEO of Fiat and Stellantis marketing manager, the metaverse is an effective alternative to make the first contact between the customer, the product, and the brand.
In addition, the advisor’s presence in the virtual space is essential to guide customers through the experience, adapt products to their needs, and thus obtain a higher conversion rate, as Oliver François points out:
“In short, it’s our way of making our customers’ experience personal by interacting with a person, which is in line with our social mission to meet people’s current need for a more good life.”
However, this metaverse does not seek to replace vendors: the client’s virtual experience is complemented by a physical appointment to a dealership to test the car in physics.
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Source: Stellantis
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Always enthusiastic about new technologies, I am gradually approaching activities related to Web3 in the year 2021. Over time, I want to add my stone to the building. That’s when I became an editor, with the goal of explaining topics related to cryptocurrency to as many people as possible.
Timothy Bourbotte
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