The metaverse is becoming an increasingly popular topic, especially among businesses. Whether establishing oneself in this new digital universe or advertising there, many actions are possible with this software or platforms specially designed for the metaverse.
These software are games or decentralized open worlds open to players. But recently, they also allow SMEs, start-ups and large companies to promote themselves or sell their services and products. Most of these platforms use the Ethereum cryptocurrency. Decentraland, TheSandbox, and Roblox are the most popular and widely used metaverse platforms today. Discover a selection of 10 metaverse platforms in 2022.
Decentraland a digital universe owned by users, based on Ethereum. It is possible to explore different worlds, discover new experiences and activities, buy plots of land to build on your own environments, showrooms or head offices.
Like most metaverses, users are represented by customizable 3D avatars using various accessories can be obtained through cryptocurrencies. Some activities can be monetized, creating a real market for businesses.
In Decentraland, Bpi established the Bpifrance Metaverse Vision which took place on Wednesday June 22, 2022, a professional event that brings together the visions of the major players in the French metaverse ecosystem.
One of the virtual universes the most famous, Sandbox is also a platform based on the Ethereum blockchain. NFTs can be created, bought, sold and monetized by users. Overcoming companies like Warner Music, Carrefour and Adidas, this virtual universe allows companies to get their own lot to build their premises.
SAND, the token created on the platform, allows users to customize their avatar and buy gear. AREIA makes it possible to buy properties and land, ie virtual earth.
As a game of origin, the Roblox platform began to welcome many companies and events to its virtual universe. Accessible on desktop and in virtual reality thanks to a VR headset, Roblox allows its users create custom environments and games.
In partnership with the NFL, Roblox released the NFL Tycoon experience, with expansive gameplay.
Among the professional appearances of Roblox we can count the Gucci Garden experience that decided to celebrate its 100th birthday, on the platform. A truly immersive multimedia experience with a Gucci home.
Illuvium is a game that has attracted the attention of many companies including Bitcoin.com or Lotus Capital. It is possible to collect NFT creatures in this universe. Working as an RPG game, the platform provides the possibility to avoid GAS costs for each cryptocurrency transaction.
It is a verifiable platform built on the Ethereum blockchain combined with the Immutable X L2 network.
With famous partners like this than Ubisoft, Binance, Samsung or even Google, Axie Infinity is a platform that works on the principle of NFT’s. $3.6 million was sold on their market, and the most expensive Axie sold for less than $820,000.
The platform is partially owned and operated by its players, of which 2,800,000 are active daily. It is possible to create your own kingdom there.
A decentralized virtual reality metaverse, Bloktopia promises to bring NFTs to life. Businesses can take a close interest in it through their advertising monetization system and sponsorship. Blocks of virtual real estate are available to in-game token holders.
The virtual universe offers a skyscraper with 21 different levels. They are gateways to a central clearinghouse with diverse experiences in cryptocurrency-based assets. The basic principles of Bloktopia are based on learn, meet, play and create.
Among the biggest multiverse platforms, let’s look at MetaHero. Made by the company Wolf Digital World, which has especially partnering with Disney, Toyota or Shell, this metaverse offers an interactive world with larger than life avatars.
MetaHero can do many things: from fashion to social media to medicine, it is possible to create sources of income. Among the innovations that MetaHero uses is scanner technology to create realistic avatars.
Star Atlas is a metaverse platform that allows its users to create their own destiny in space. It is also possible to conquer territories. A real economic activity is embedded in the game, with different markets that allow customization of his character and his ship.
The platform supports creation, purchase as well as sale of NFTs. This brings an advantage to the Solana blockchain for faster transaction processing. Unlock all new technologies, Star Atlas uses the latest innovations such as Nanite in Unreal Engine 5 for immersive visuals and cinematic quality.
A real revolution for telework, Horizon Workrooms is a metaverse that offers companies the opportunity to establish themselves there. Thanks to the various possible actions, this platform gives companies the possibility to working abroad while keeping the convenience of face-to-face.
Created by Meta, formerly Facebook, Horizon Workrooms promises an immersive experience thanks to the ability to use spatial audio and write in real time on boards, while sharing files. This is a sea change for corporate meetings.
A virtual world of cross-platform virtual reality, Somnium Space offers its users model their own digital universe. Thanks to the blockchain, the platform promises to create its own economy to allow users to monetize their spaces and their scripts.
It is possible to buy and adapt the land, which may allow entrepreneurs settle in this new virtual world what is Somnium Space. Somnium has launched its own event platform: Somnium Events, which promises to attract companies as many conferences take place in this metaverse.
The metaverse has become a real playground for SMEs and start-ups and more and more big ones are investing in it. McDonald’s wants to allow ordering in a virtual universe to receive its order at home, Disney will create its own metaverse. Carrefour launched virtual recruitment campaigns. The examples are legion. The opportunities seem real in this new space where everything seems possible. So entrepreneurs, what are you waiting for to establish yourself in the metaverse?